Digital Signage

What is digital signage?

Digital signage systems deliver customized media playlists to one or more digital screens, enabling a network manager to display targeted information to a specific audience at a specific place and time. Relative to traditional signs, digital signage messages can be easily customized, changed out quickly and inexpensively and delivered to many displays at once. Digital signage is often used to present a custom-tailored content mix, including product promotions, timely news, and upcoming events. Screens can be mounted on walls, ceilings, shelving systems, or integrated into freestanding displays and kiosks. Digital signs are used in a wide variety of applications ranging from targeted retail advertising to internal employee communications and remote training.

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Why Digital Signs?

  • Add impact and engagement to your message with digital signs.
  • Digital signs combine video, graphics, sound, text and animation to get your message to the right audience, at the right time.
  • Digital signs can introduce new products or services, inform people about programs, promote offers and events to guests, recognize staff achievements and much more.

Where is it used?

Government

• Public service announcements

• Community event bulletin boards

• Emergency notification (e.g. Amber alerts)

Hospitality & Entertainment

• Lobby signage & wayfinding

• Meeting announcements

• In-room “barker” TV channels

Healthcare

• Product/service advertisements

• Public health advisories

• In-room “barker” TV channels

Travel & Transportation

• Departure/arrival information

• Place/destination-based advertising

• In-vehicle advertising and information

Corporate/Internal Employee Communications

• Upcoming events bulletin board

• Public safety information

• Internal/sales goals success tracking

• Corporate/safety training

Retail

• Complement POP displays (integrated end caps, free-standing displays, shelf-edge)

• Advertise products sold in-store (wall- and ceiling-mounted displays)

• Improve in-store environment/aesthetics (branded content, entertainment, checkout channels)

• Back-room sales training

Restaurants & Bars

• Quickly change menu items with digital menu boards

• Use promo/specials boards to drive up-sell and add-on item sales

• Display live TV, trivia and gaming content

Education

• Display current events, photos, local news and weather

• Inform staff and students about upcoming events, assemblies and awards ceremonies

• Deliver emergency alerts and public safety information

Banks & Credit Unions

• Inform customers about loans, investment accounts, and other banking products

• Show news updates or live TV to reduce perceived waiting times

• Display current rate information

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